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Understanding Your Podcast’s Analytics

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In today’s episode, we are talking about all things podcast metrics… where to access these numbers, and how to use the metrics to grow your podcast’s audience.

As I’ve said multiple times, podcasting is a long-term game. You’ve got to be in it for the long haul. 

Podcast analytics are the foundation of big growth decisions. Building an audience, increasing the number of downloads, and creating a successful podcast all hinge on understanding the data. The metrics related to high-performing episodes and those around listener demographics all provide powerful insights. Unfortunately,  the metrics aren’t as nice or pretty as website or email marketing analytics. Thanks to the decentralization of podcasting technology!  So, Podcasters need to look at the aggregate numbers across every listening platform, from Spotify to Bluberry, to get a better idea of each episode’s performance!  Libsyn, Buzz Sprout and Captivate, and many other podcast hosting platforms create one main dashboard to display your data.  However, this is just the beginning. 

Understanding the analytics and putting their insights to work is how you make better data-backed decisions. 

So, let’s tackle the inexperience, fatigue, and intimidation that holds you back from growing your influence and impact.

Listen in to hear about  :

  • Don’t rely on your feelings or thoughts when making growth decisions for your podcast. Utilize the hard data and see what your audience is wanting.
  • Find out my recommendations for the top 3 podcast hosting sites!
  • Don’t forget about looking at the geographical data. This is especially true when researching opportunities for a local and/or sponsored event.

Don’t forget to sign up for my email list and the  – 6 Steps to launch your Podcast Resource for FREE!

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