Today, I’m stripping away the ambiguity and diving headfirst into this podcasting conundrum. I’m bringing you the latest statistics, exploring the advantages of both short and long episodes, and revealing how your content can guide you to the optimal podcast length.

If you are a budding podcaster or a seasoned one seeking new insights, join us on this enlightening journey. Whether you’re wrestling with 10 or 45-minute formats, this episode is bursting with insights that could help you find your podcast’s ‘Goldilocks zone.’

RESOURCES

• Sign up for my weekly podcast tips, delivered straight to your inbox each Tuesday!
  
• Please fill out our quick survey. It will take you less than 2 minutes! https://www.wildfirecreativecompany.com/survey
  
  I hope this episode was helpful to you! If you have any questions or feedback about this episode or any other episodes of Creative Cast, please email me at hello@wildfirecreativecompany.com. 

Have a great week!

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post The Goldilocks Principle: How to Determine the Ideal Length of Your Podcast first appeared on Wildfire Creative Company.

Have you ever wondered how to accurately pinpoint your podcast’s target audience or why it’s essential? Get ready because I’m sharing all my tips on finding and targeting your ideal listener, the latest update from Apple Podcasts’ new OS!

I also discuss the importance of authentically connecting with your audience and sharing your unique message with the world. So, pop in those headphones and join us as we explore the art of listener engagement! And don’t forget to reach out with feedback and ideas, as we’re all about inspiring and supporting each other on this creative journey. 

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

RESOURCES

• Sign up for my weekly podcast tips, delivered straight to your inbox each Tuesday!
• All the new changes coming to Apple Podcasts 
• Survey Monkey 
  
  I hope this episode was helpful to you! If you have any questions or feedback about this episode or any other episodes of Creative Cast, please email me at hello@wildfirecreativecompany.com. 

I would love to hear from you!

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post Unlocking Podcast Success: Identifying Your Ideal Listener first appeared on Wildfire Creative Company.

Considering starting a podcast but unsure if it’s the right move? Before you dive in, there are some essential factors to consider, which I break down in this throwback episode to help you make an informed decision. From the time and financial investments required to the misconceptions about making a quick buck, I’ll share the realities of podcasting and whether it’s the right fit for you.

If you’re on the fence about starting a podcast, don’t miss this must-listen episode!

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

RESOURCES

• Sign up for my weekly podcast tips, delivered straight to your inbox each Tuesday!
• Check out some of my favorite podcast equipment! https://wildfirecreativecompany.com/resources/. 
• Looking for podcast hosting? Check out BuzzSprout and get a $20 credit!
  BuzzSprout recently partnered with our friends at Podium to incorporate an AI to help you write show notes, episode titles, and MORE!!  
  
  I hope this episode was helpful to you! If you have any questions or feedback about this episode or any other episodes of Creative Cast, please email me at hello@wildfirecreativecompany.com. 

I would love to hear from you!

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post The Great Podcasting Debate: Is Starting a Podcast Right For You? first appeared on Wildfire Creative Company.

Friend– You’re not alone.

Many podcasters feel overwhelmed by the challenge of marketing their podcast and reaching a larger audience. Today on the podcast, I’m sharing several actionable tips to help you grow your podcast and overcome the fear and anxiety of self-promotion. 

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

Listen in to learn more about: 

• How to utilize the power of your inner circle and social media to find guests that are a perfect fit
• Expand your podcast network to meet your podcast’s collective objective.
• How to find guests that meet the needs of your audience and not just your personal preferences.

RESOURCES

• Sign up for my weekly podcast tips, delivered straight to your inbox each Tuesday! wildfirecreativecompany.com
• WordPress.org
• ShowIt
• Squarespace
• Get your FREE copy of our Podcast Directory List

I hope this episode was helpful to you! If you have any questions or feedback about this episode or any other episodes of Creative Cast, please email me at hello@wildfirecreativecompany.com. 

I would love to hear from you!

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post Don’t Let Fear Hold You Back: Promoting Your Podcast with Confidence first appeared on Wildfire Creative Company.

In today’s episode, I’m sharing valuable tips on how to find podcast guests when you’re just starting. 

I’m also discussing the importance of how to find guests for your podcast by looking at your circle,  expanding your network, and utilizing your social media following to book guests. Most importantly, I emphasize the need to add guests who bring value to your podcast and help bring your collective objective to life. 

So if you’re looking for advice on booking interesting, value-adding guests for your podcast, this episode is for you! Remember to share this episode with two friends and help more people discover the Creative Cast and the tips and tricks I offer.

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

Listen in to learn more about: 

• How to utilize the power of your inner circle and social media to find guests that are a perfect fit
• Expand your podcast network to meet your podcast’s collective objective.
• How to find guests that meet the needs of your audience and not just your personal preferences.

RESOURCES

• Sign up for my weekly podcast tips, delivered straight to your inbox each Tuesday!
• BuzzSprout – Check out their NEW Dynamic Ad Midroll Insertion Tool 
• Called Creatives – Join the Community For Podcasters, Speakers, and Writers

I hope this episode was helpful to you! If you have any questions or feedback about this episode or any other episodes of Creative Cast, please email me at hello@wildfirecreativecompany.com. 

I would love to hear from you!

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post How to Find Value-Adding Guests and Expanding Your Podcast Network first appeared on Wildfire Creative Company.

In this BRAND NEW episode, I am answering a question from a listener “ how do you start a podcast when you don’t have much of a built-in audience?”  

I share the importance of gathering data from existing channels and creating a listener persona, creating consistency and trust with your audience. Also, I talk about how patience is needed (yes, I know… ME! )  and how podcast success is not an overnight endeavor! 

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

Listen in to learn more about: 

• What is the optimal length of time to plan your podcast?
• Your podcast is a product, and understanding the value of your product is essential.
• Be Consistent and have patience in the growth of your podcast.

Can you do me a favor? Podcast reviews are essential for all podcasters. They provide social proof that people like yourself listen, enjoy your show, and help others find out about it. 

So all you have to do is — 

Go over to ApplePodcasts.com/TheCreativeCast; use your phone if you can.

1. Click the 5-star rating.
2. Bonus points, y’all – and the chance for a shoutout on our podcast! – add a quick sentence about what you enjoy about the show, something you enjoyed learning about, etc. Make sure to include your podcast name if you have one!

Are you on our email list? Join the email list to learn all about podcasting news, tips, and TRICKS: Wildfirecreativecompany.com

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post Growing a Podcast When You Don’t Have an Audience first appeared on Wildfire Creative Company.

While the significant number of listeners makes podcasts look very attractive, Worse, there are many dead podcasts, too – as podcasters abandoned them in between. Out of all the global podcasts, less than 50% are active, meaning only half of the shows had a new episode published this year.

In today’s throwback episode, I unpack why you SHOULDN’T start a podcast! While I love podcasting, and there are so many reasons to have one, there are some even better reasons why it might not be for you!

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

Listen in to learn more:

1. Podcasting won’t make you get rich quickly!
2. The concept of Podfade
3. You need to create content that is high-quality and consistent.

Can you do me a favor? Podcast reviews are essential for all podcasters. They provide social proof that people like yourself listen, enjoy your show, and help others find out about it. 

So all you have to do is — 

Go over to ApplePodcasts.com/TheCreativeCast; use your phone if you can.

1. Click the 5-star rating.
2. Bonus points, y’all – and the chance for a shoutout on our podcast! – add a quick sentence about what you enjoy about the show, something you enjoyed learning about, etc. Make sure to include your podcast name if you have one!

Are you on our email list? Join the email list to learn all about podcasting news, tips, and TRICKS: Wildfirecreativecompany.com

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post Why You Should NOT Start A Podcast first appeared on Wildfire Creative Company.

In this episode – I  talk about  PODCASTING … more specifically, launching YOUR podcast. With so many people thinking about launching a podcast, I thought this would be a perfect episode this week! I don’t have a recommendation this week but TONS of resources in this one!

Listen in to learn more : 

• The 7 steps of launching your podcast, from planning to promotion. 
• Tips and tricks on the best podcasting practices so you get it right the first time. 
• The #1 mistake most podcasters make and how to avoid it!

So, let’s tackle the inexperience, fatigue, and intimidation that hold you back from growing your influence and impact.

RESOURCES

Cover Art Requirements Per Apple’s website

Canva

Microphone

• Audio Technica – ATR2100
• Rode Podcaster (the same mic that I used to record this episode )

Hosting Suggestions

• Libsyn – Sign up today and get 2 MONTHS FREE if you use the code WILDFIRE 
• BuzzSprout
• Captivate 

Royalty-Free Music

• Epidemic Sound
• Premium Beats
• YouTube Library (FREE)
• SoundStripe

Are you on our email list? Join the email list to learn all about podcasting news, tips, and TRICKS: Wildfirecreativecompany.com

Connect with me on Instagram

PS. Also, could you do ME a favor? I would love it if you could share this episode with 2 friends because the more you leave reviews and share about the show, the more people it helps find out about the Creative Cast.

The post Everything You Need to Know About Launching Your Podcast first appeared on Wildfire Creative Company.

This is one of the questions we at Wildfire Creative consistently get asked by our clients. The purpose behind reviews is simple: humans like to know someone else has tried something first and that they vouch for it. It’s the same reason you scroll down to read Amazon customer reviews before purchasing a product. 

Reviews help establish your podcast’s reputation, give you ideas on improving your content, and ultimately help influence people to listen to your show. With so many entertainment options and things vying for our time, a five-star rating often makes a potential listener choose one podcast over thousands of others.

Listener feedback is so essential for determining how many listeners are tuning in and whether your show needs improvement because the benefits of getting a vote from someone who listens to your show can be immeasurable when it comes to building community and having support around what you’re doing so don’t hesitate to ask. 

Before You Ask for Reviews

Now, before we get into all the strategies for getting more reviews, let’s take a moment and talk about your podcast itself for a moment. We all know marketing a bad product is a waste of time. Let’s be honest, y’all, no amount of money, creative marketing angles, or any Hail Mary strategy will help you grow a stale podcast.

Before you start trying to crack the code on asking for reviews, you should ensure your podcast has great audio and content. Because we promise gimmicks and shortcuts may work in the short term, but they’re not going to sustain you for the long term. As Tammy always says, ” podcasting is a long-term game.” So instead of leaping on the latest trend, focus on creating value through strong relationships, great audio quality, and value-based content.

If you are wondering how to know what’s good quality or how to improve audio quality, please listen to episode eight of the Creative Cast podcast, where Tammy talks all about how to improve the quality of your podcast, including some tips, some tricks, some editing software that you can use. 

Challenges & Strategies

One of the challenges to getting reviews is that not all platforms support this function. The only major directories that currently support listener reviews are Apple Podcasts (or iTunes), Stitcher, CastBox, PodBean, and Podchaser, so these are the ones you want to focus on. 

Now, let’s talk about strategy, but before applying these strategies, we want you to know where your listeners can leave their reviews. We want you to remove all the barriers that could be in their way because, believe it or not, it isn’t always clear how to leave a review, and certain platforms aren’t very straightforward.

Some of them are confusing, and sometimes that confusion about how to leave a review keeps people from actually leaving the review, so let’s take some time to focus on removing as much of that confusion as possible. For example, in every episode’s show notes of Creative Cast with Tammy Munson, we list the steps for leaving a review on Apple Podcasts toward the bottom of the show notes.

Apple Podcast reviews are the ones that are most important to us here at Wildfire Creative, so those are the ones that we choose to focus our attention on. If you have a YouTube channel, you could even record a short tutorial video (using Loom or other video recording software) showing your listeners how to leave a review on these different platforms. This is especially true or helpful if your demographic is older and unsure how to leave a review. This will be valuable information for them. You could spend some time in an episode walking them through the steps to leave a review on Apple Podcasts to remove any confusion or uncertainty they may have. 

One of the next things I want you to think about is reaching out to a few core die-hard fans because even if you have a small podcast, it’s likely that you’re going to have a few loyal listeners that you’ve spoken with through social media. They’ve left comments on your show notes. They’ve sent you emails. These loyal listeners are a great place to start when you need to get your first few reviews. Of course, reach out to them and ask them if they would be willing to leave you a rating and a review, and most likely, they will be happy to help you out.

If you are launching a podcast, you will create a launch team and get a bunch of reviews from them. Before your podcast, even launches, reach out to your friends, family, and any existing community to let them know about the podcast and see if they want to be part of your team.

Another strategy is to include a call to action or CTA in each episode, asking about reviews for the podcast. Now, this is the most straightforward way to get reviews. Ask your community for them. You would be surprised to hear how many podcasters don’t include that ask in promoting their episodes.

With that said, be sure to communicate with your community/your listeners about how much reviews can actually help your show and why they’re needed because since your fans love listening to you and have built a personal connection with you, they’re going to be naturally inclined to help you out. 

Again, remember that your call to action doesn’t have to be long and involved. You want it to be as simple as possible. You could say, “If you got any value out of this, I would love it if you would leave a review on Apple Podcast or Stitcher or any of the other podcast apps you may listen to me on.” Pretty simple, right?! Again, you only need to direct people to your podcast review section for a few seconds.

If you already have many reviews, I want you to highlight some high-quality ones. Imagine how you would feel if someone from your favorite podcast read your review live on the air and gave you a special shout-out. Amazing right?! Now, that’s the same thing you can offer your listeners by reading their reviews on your podcast.

When you spend 60 seconds reading one of your five-star reviews, you will encourage a feeling of community and show that you are accessible to your listeners. You’re not too high and mighty or big for your britches to interact with your fans, and that humility goes a long way. 

For example, you could say something like this, “So I want to take a moment and give a special shout-out to my friend Michelle. Here’s what she said in her review on Apple Podcast… (and you would read the review). Thanks so much, Michelle. That means a lot, and every review helps. If you’d like to receive a shout-out on future episodes, leave a review for this show in Apple Podcasts.”

Simple as that. Easy peasy, right? 

Run Review Contests or Incentives

Another option is you could run a contest. Contests work best if you have a sizable audience, but the number of reviews for your podcast doesn’t accurately reflect that yet. So if that describes your podcast, I want you to consider running a review contest. So here’s basically how it works.

First, decide what your giveaways are going to be. It could be a one-on-one coaching session with you, some fun swag you have, like a t-shirt or a coffee mug, or maybe even free access to an online course you’ve put together. Then you will announce that you’re running a podcast review contest and reveal what they’re entering to win. Next, you set a date when the contest will close – we suggest letting it run for about a week because if you cut it off too soon, you will not get many entries. On the other hand, if you let it run too long, your listeners will not feel a sense of urgency to enter the contest. 

Finally, you select the contest winner and announce it on an episode. Make sure to thank everybody who participated and tell them how much it helps the show when people leave reviews. Encourage the winner to get in touch with you via email or send you a DM so that you can give them their prize. We recommend sharing it on Instagram or whatever social media platform you currently use.

Another tip for the contest is to ask your listeners to screenshot their review and email it to you so that you can easily get in touch with them if they win. Let’s talk about incentives. Incentives are similar to contests but work toward a common goal versus individual giveaways. You could decide to release premium content or even start a new podcast once you receive a certain amount of reviews.

Whatever incentive you pick, I want you to ensure it aligns with your goals and your audience’s interests. Once you get more reviews as you’ve applied the strategies we’ve laid out for you, keep track of them.

We’ve already talked about several podcast apps on the market, and they all have different ratings and review systems. Another thing to consider is review pages also differ from country to country, so the Apple Podcast review page in the US is going to be completely different from the UK, from Canada, from whatever country you’re looking at, so if you have your podcast listed on all the major directories, which we highly encourage you to do, you’ll get reviews from several platforms.

And to avoid having to log into each platform individually, I want you to consider using a service like Podrover, Podkite, or Rating Catcher because these services help you keep track of your reviews in one place.

Getting reviews is pivotal to building your podcast reputation and community and persuading others to listen. So just like any growth strategy, these are just one tactic of many, and we suggest you use various methods to avoid over-focusing on anyone in particular. Mix and match ’em! See what works. 

Truthfully, a lot of it is trial and error, but the main thing we here at Wildfire want you to remember is this – we don’t want podcast reviews to become an obsession. Don’t let them distract you from your main goal – creating a solid value-based podcast – because the five-star reviews are just the icing on the cake.

You Can Do This! 

Please remember that if you have any questions about podcast reviews, we are more than happy to answer them. Please be sure to reach out to our team by emailing hello@wildfirecreativecompany.com.

The post How to Get More Podcast Reviews first appeared on Wildfire Creative Company.

With that in mind, we here at Wildfire Creative spoke with our own “go-to” marketing expert and friend, Melody Belotte, about the importance of knowing your audience and figuring out the best platform to reach them. After 15+ years of launching dozens of brands and Fortune 500 companies, she knows a thing or two about what works (and doesn’t work) in marketing.⁠ 

Melody Belotte is a full-time speaker, writer, strategist, and recovering “busy addict” who gives individuals and organizations the tools they need to stop feeling overwhelmed and start spending more time on what matters. Y’all. She is the real deal.

Melody took a moment to sit down with us and provide some practical tips you could implement with your social media and marketing today. So good. 

One of the things we find when working with clients – whether for a launch or coaching even – is that they’re not utilizing social media and marketing the way they probably should be.

#1 Most Common Mistake on Social Media

When asked about the #1 or the most common mistake Melody sees podcasters and entrepreneurs making concerning social media, she responded by sharing, “I teach a lot of marketing workshops, and one of the principles I talk about, and one of the biggest mistakes made in social media marketing, is making announcements instead of making connections.”

Making announcements instead of making connections. The trouble comes when podcasters feel social media is the only way that they have to talk with their listeners and followers; then they begin to feel all of this pressure to tell the audience everything they want to talk about – every product, every latest promotion, every latest book, every latest episode – so they get into this rut of only making announcements.

Melody shares, “If you think about it like announcements at church. You know, the ones where they start droning on and on saying things like, ‘We’re having this potluck supper, and the baseball team’s doing this, and most everyone in the room is thinking, ‘Can we start singing now? Can we connect with each other?’ The same thing happens with social media.

“You get into a habit of feeling as if you have to tell them everything because otherwise, how will they know what I’m selling and what I’m promoting? I think a better path is using social media to make connections – be more subtle, share your personality, and build the ‘know, like trust’ factor.

“Social media is just that. It is social. It’s the cocktail party and not the dinner party. You might meet a few people and probably only talk about some superficial things, but you’re not going to have deep conversations, convert or sell anything. So keep it social on social media and then use some other marketing tactics to have those deeper conversations.”

Y’all know what Melody’s talking about here, right?

When you’re endlessly scrolling Instagram or Facebook or looking to connect with other podcasters, all you see are announcement after announcement. People are not sharing how they love Chick-fil-A, sweet tea, or anything personal, so it makes it hard to connect with them on different levels. Instead, your feed begins to feel like one sales pitch after another, where you’re not getting to know the person behind any of those accounts. Buy this, buy that, download this, sign up here, do this, do that. Yikes!

Melody continues, “So If it’s a cocktail party, you don’t walk in and say to the nearest person, ‘Have you heard about my latest download?’

“Instead, if everybody else is talking about the latest change in the weather or the latest episode of some TV show, then that’s where you start. You start with those conversations, and then maybe it’ll eventually lead to some things that you’re passionate about, or you know something about, but that’ll be for another time because the days of the “hard sell” with marketing are gone. They are… It’s more subtle. People don’t want to be told what to buy or what to do. They want to get to know you, they want to like you, they want to trust you. That’s what social media’s for.”

Choosing a Social Media Platform

We at Wildfire Creative often hear variations of this next question, especially when working with a new launch or consulting client. 

What social media platform should I be on? 

We asked Melody to give us her thoughts regarding platforms, and she had the following recommendations:

1. “I love this question because it leans into my heart of minimalist marketing, which is like you do not have to be on every platform.”

2. Be sure to claim the URL or the handle on all platforms. “So think of it like real estate. Just grab ’em all up.” Go get them all (even if you are not sure you will use the platform)… go get it anyway. We promise you will thank us later!

3. So, by all means, claim all handles, but then pick and choose where you want to be present. And be all there. There are no hard and fast rules about which platform is the best for podcasters. “Usually, the exercise that I take my clients through is helping them find the perfect mix is first considering their personality. By that, I mean thinking about whether you are good with spoken words or more of a visual person. Do you like a curated feed or an authentic, in-the-moment feed? You want to work with your personal preference because then you’re going to do it, and you’re going to enjoy it. You’re not going to dread it. So start there.”

4. Next is looking at your existing workflow. What content you can create on your normal day? So, for a podcaster, taking a screenshot of you and the guest you’re interviewing is an example of natural content – something you can share on whatever platform you choose. Can you repurpose blogs? Can you repurpose episodes?

5. Last but not least, look at your target audience. “I usually tell my clients to go through a day in their life and map it out. What is your person doing from morning until night? When they wake up, what’s the first thing they reach for? Are they looking at email? Are they opening up Instagram? When they get in their car, what kind of music are they listening to – basically, you go through the whole day, and then you look for the common themes, and that usually will help you paint a good picture of your perfect person, which then makes it easier to choose the platforms they’re going to be interacting on.”

Other Marketing Tactics Besides Social Media

Again, there are no hard and fast rules + we must remember that social media is only one piece of the bigger marketing puzzle. Let’s now consider some of the other tactics or strategies podcasters should be looking at beyond social media. 

Melody advises, “You cannot rely strictly on social media to be your one and only marketing solution. That’s like if a hammer is the only tool in your toolbox, then every problem will look like a nail, and you’re just going to pound it into the ground. You need to have some diversity and need a healthy medium mix. 

“Usually, I ask podcasters to start by thinking about their podcast’s purpose. For instance, is the podcast the end game, or is it a tactic? Starting with the answer to that question will help you know which marketing tactics to use and where you want to direct traffic. I’m sure this will not surprise any of you, but I think email marketing is the best place to start.

“No matter whether it’s a tactic or the end game, you know social media is the cocktail party, and email is the dinner party. When you think of a dinner party, you have people around the table, and you’re guaranteed to have a conversation with every person at that table. Emails are like that – where you’ve gone from a superficial conversation to a more intimate one.”

So using lead magnets, downloads, and talking about your email list in your episodes is a no-brainer. I’m personally not a fan of paid advertising in podcasts. I know there’s a time and place for it, but I always like to suggest cross-selling in your own podcast episodes.

“What promotional offers or products can you point people to? Things that you’ve personally created are things that you can sell. Do a direct sale on your website, or you can, again, use those things as a lead magnet to get more email subscribers. I think getting your audience from the headphones to the inbox is a big, big deal.”

In our time together, Melody also mentioned creating a marketing toolkit to help you get on other podcasts as a guest. Here are a few of her recommendations about what to include in your toolkit:

• A one-sheet that talks about who is your target audience.
• Links to sample episodes or quotes + reviews from listeners. 
• What are your current numbers? Your reach, your platform. 
• A one to two-minute video that you can share to show other podcasters what you talk about & your area of expertise. That’s a nice personal touch. 

SEO is another marketing tactic to consider. All things Meta Tags and Alt Text. If this technical stuff is not your sweet spot, outsource it. Hire somebody who knows this stuff, or you can watch a video on YouTube that will show you how to add Meta Tags and Alt Text Titles to your website. Google loves this stuff, and search engines need to speak the same language as your website. 

Finally, consider creative ways to get reviews besides asking listeners for them every episode. “Make it fun. Make it creative. Incentivize them. Whether it’s offering free books or free downloads, a shout-out even is sometimes enough. They’ve already spent time listening to your podcast. They’ve probably already subscribed to show notes. So what’s in it for them? Why would they want to have one more thing to do? Let’s give them something of value, which is another way to help your listener ‘know, like, and trust you.”

You Can Do This! 

Truthfully, we could go on and on here, but probably the easiest way to wrap this up is to remind you that if you have any questions about social media marketing, we are more than happy to answer them. Please be sure to reach out to our team by emailing hello@wildfirecreativecompany.com.

The post How to Promote Your Podcast the Right Way first appeared on Wildfire Creative Company.